Case Histories

Citroên sponsored a campaign on Zooppa to promote the launch of the new Citroên C1 Deejay, the city-car realized in co-branding with Radio Deejay. Zooppa was chosen as an unconventional communication tool able to reach the product target.

At the campaign start-up, the product was not available in the car dealers, but to tell the truth this was not a limit for the users who realized a great number of contributions even with no product at their disposal.

Inside a company agreed brief there were detailed the characteristics and the information so that the users could create their works.

The users answer was really positive both for the number of the posted works and for the contents. The sponsored Citroên campaign included videos and graphic works.

The videos underlined the concrete characteristics of the car as the compactness, the handiness but also the comfort and the room. The graphic pages stimulated the users to try out effective press campaigns packaging same message variances.

The product launching in co-branding with Radio Deejay affected the videos and graphics creativity. Music and enjoyment were often recalled in the works as well as Radio Deejay people acting as testimonials.

Creativity
Videos: 57
Concepts: 50
Graphics: 176
Comments: 4317

"Music inside"
Author: Vitopal
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(Video1)

"Play the new C1"
Author: Cappesante
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See all the videos on Zooppa.com >

(Video2)