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Come funziona
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Defining the Zooppa brief together the company launching the campaign, so to announce it by newsletter.
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Contest start-up by Home Page launching on a dedicated internal section, in which the textual brief and the BigZooppa’s video are available.
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During the campaign, users post their own contributes, vote, comment and promote the brand, generating viral marketing.
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Zooppa’s Staff supports the contest managing the community and promoting the contest online.
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The more voted works receive money prizes. All the produced material will remain available in a dedicated section of the site.
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Final output: creativity, viral effect and awareness , which acquires the rights of the materials use and a brand perceived analysis report.