Case Histories

Murphy&Nye launched a campaign on Zooppa in order to cue the brand online communication. Murphy&Nye decided to entrust Zooppa community with its products video campaign so to better understand the direction and the development for a communication closer to its consumers.
The users were provided with a brief with the most important information to realize a spot: product characteristics, product history and communicative connected values.

The video and posted concepts contents underlined a positive brand attitude. The product was often seen as the tool to reach a free and emancipated dimension.
There was a strong emotional ingredient in the realized videos. This ingredient prevailed on more technical aspects as for example the product quality and lastingness.
Murphy&Nye used some of the contents posted on Zooppa to bring the brand close to its consumers opening the communication to new languages. Some of the M&N campaign videos posted on Zooppa have been inserted in a special and dedicated section of the company site.

Creativity
Videos: 36
Concepts: 30
Comments: 1448

"M&N"
Author: MirkoRispoli
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(Video1)

"Born in the water"
Author: Miofibrilla
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See all the videos on Zooppa.com >

(Video2)