Case Histories

Pago wanted to understand how the brand was perceived so to clarify the communication elements and to re-launch them on-line in coincidence with the new pay off “Pago. Paradise yourself”.

Pago exploited the Zooppa community to get how the brand was spontaneously understood, through the users contents. Zooppa provided the participants, with the company agreed brief, the information regarding the contest and the elements the campaign had to focus on.

The campaign was successful because of the contributions posted and because of the cues for the company. The results revealed a good brand fame, and a strong brand penetration into the collective imaginary. This was a very positive experience for Pago, because it was able to use a new interactive tool with the consumers. As a matter of facts Pago could better understand how the brand was felt among the most modern and most mature consumers. It was also extremely interesting the way the users interpreted the Paradise concept, present in the new official pay off.
The predominant sense thought up by the company (“personal paradise as physical and mental well-being”), was not the only one the users underlined in their works .

Creativity
Videos: 66
Concepts: 90
Graphics: 97
Comments: 4437

"100% frutta"
Author: Annarella
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(Video1)

"Fino all'ultima goccia"
Author: Cappesante
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(Video2)

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