Come funziona

At the end of a user generated contents campaign on Zooppa, a report is worked out in order to analyse the contest results based on data, visits statistics, comments and community evaluations. The report describes the risen brand perception through a quality analysis applied to all posted content and it also provides the company with hints on future communication strategy.

• Analysis method
• Content
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Usage statistics

• Number of posted works
• Global views statistics
• Traffic source analysis

Community
Feedback:

• Votes
• Content viewing
• Comments

Content analysis

• Technical analysis of the videos
• Semantic analysis of concepts and videos
• Brand perception analysis