ZOOPPA adv. Advertising goes social
- Home
- The offer - Results
I contenuti
Creatività
Each contest creates different advertising forms realized by users as videos, graphs, radio ads and scripts. These are Zooppa creative basin. Besides a brand perception feedback, the company can command some good creative ideas for its own advertising campaigns as well as hints about its communication strategy.
Viralità
Zooppa transforms the advertising process into the advertising campaign! Zooppa model expects the users to declare each contest winner voting the contest works. In this way the participants start a viral chain reaction promoting their works and consequently the brand especially inside video-sharing platforms, the blog-sphere and inside the social networks.
Report
The users joining the contest do not get in touch with the brand, but they share ideas in the network, talking with and about the company and as a consequence the company really and effectively crosschecks its perception. At the end of the contest, Zooppa prepares a report including statistics, quality contents analysis referring to creativity and to risen perception.