Case Histories

Tom Tom sponsored a campaign on Zooppa in order to investigate how the brand was perceived by the users and to understand the main product performances underlined by the effective and prospective consumers Zooppa was considered by the company the best tool to test an unconventional approach with its consumers so to feedback on its product positioning and on its connected values.

Zooppa provided the users a company agreed brief to obtain this result. In this brief there where detailed all the key guidelines to realize the contributions.

Tom Tom video campaign had good results because of the users contents and of the product perception cues. The realized works underlined a positive product attitude and a real product fame. In details the product main performances were rational: the Tom Tom was considered a useful and trustworthy tool, a real problem–solver in case of difficulties. These hints were a good support for the company in order to swot its own communicative strategy considering future developments. Moreover it was important for Tom Tom to ascertain that the product was felt as a object perfectly part of the routine.

The contribution authors used a fresh and funny language giving Tom Tom an original and ironical image. The idea often connected with the product is that the Tom Tom is a real added value for its owners.

Creativity
Videos: 44
Concepts: 52

"Super TomTom"
Author: Gli Zii
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(Video1)

"Reach the world"
Author: FunnyNorma
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(Video2)

See all the videos on Zooppa.com >